AI for the Communication, Media and Design professional

Sander Spek – Artevelde University College

Artificial intelligence (AI) is rapidly changing the world of communication, media and design. At Arteveldehogeschool we conduct research into the changing jobs of designers, journalists and communication professionals through the use of generative AI: what are good cases for the use of AI, how does the workflow change, what new competencies does a media professional need, and do these jobs even exist? still value in a genAI world?